Let’s demystify analytics consulting.
“Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making.” – Wikipedia
At Ruby Research, we put it simply as making sense of the data we create, use, and maintain. Helping leaders make great decisions is why we exist.
What are the types of problems managers share with us at Ruby Research? Here are some examples.
“I want to do something special for my loyal customers. Who are they?”
Segmentation is a popular application of analytics for organizations that serve customers. We can help you to explore and apply what your data are already telling you about your customers in order to differentiate your strategy with them.
“Is my program making a difference?”
In the nonprofit and government sectors, demonstrating the impact of program funding has become increasingly important.
Process evaluations provide insight into the implementation of programs to ensure they comply with funder requirements while they are built. Impact evaluations apply rigorous, scientific approaches to identifying whether programs cause better outcomes in the communities they serve. Read more about the different types evaluation here and here.
Each type plays a unique role in establishing trust and accountability with funders and potential funders.
“Is it safe to use my cash to innovate and grow now, or will I need it for operations?”
Revenue forecasting is a skill we have honed with great success. We gather internal and external data to build a projection for your business operation. A reliable revenue forecast strengthens business plans, allowing you to plan expenses for a profitable year.
“I just don’t know if we have enough opportunities in the pipeline to reach our annual goals this year.”
Pipeline forecasting uses information about the opportunities in your pipeline, how well you build your pipeline, and the velocity of that pipeline to predict your future performance.
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Perhaps you have a burning question of your own. To learn how a Ruby Researcher can help you with your complex data questions, reach out to rachel@rubyresearcher.com to schedule a preliminary consultation.
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